Globalization and breakthrough positioning in New Economic

V. Pashkus, Наталия Анатольевна Пашкус

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

This article deals with New economy and breakthrough positioning strategy in the era of globalization. In work approaches to the analysis of the given concept are offered, the basic attributes «breakthrough positioning strategy» in new economy which significally can affect competitiveness of national economic systems are studied
Translated title of the contributionGlobalization and breakthrough positioning in New Economic
Original languageEnglish
Title of host publicationGlobalizacia a jej socialno-ekonomicke dosledky ‘11
Subtitle of host publicationZbornik z medzinarodnej vedeckej konferencie
Place of PublicationŽilinа
PublisherEDIS-Zilina University publisher
Pages365-371
StatePublished - 2011
EventGLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES : 11th International Scientific Conference - Žilinska Univerzita v Žiline, Žilinа, Slovakia
Duration: 4 Oct 20115 Oct 2011

Conference

ConferenceGLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES
CountrySlovakia
CityŽilinа
Period4/10/115/10/11

Keywords

  • Globalization
  • New economy
  • competitiveness
  • breakthrough positioning
  • SET-factors

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