Despite the airline industry’s immense economic, political, and societal importance, it is structurally unattractive, because it constitutes the least profitable industry within the aviation industry. Although strong rivalry and external challenges led to various airline bankruptcies in the past years, sustainable growth stories of airlines are still observable. This research identifies firm-specific advantages and sources of international advantages of well-established players, that allow them to be profitable. These advantages were derived from the analysis of four airlines with a different strategic focus, which are Ryanair, Emirates, NetJets, and Thomas Cook Group. We found that for an airline to be successful in this extremely competitive industry, it needs to have a clear strategy as suggested by Porter (2008). It also needs to internationalize its operations by choosing a core strategy from the rule of four: augment, aggregate, agglomerate, and arbitrage as recommended by Collis (2014).
Original languageEnglish
Pages (from-to)204-217
JournalStudNet
Volume3
Issue number3
StatePublished - 2020
Externally publishedYes

    Research areas

  • NetJets, Ryanair, авиакомпания, правило четырех, Томас Кук, эмираты

ID: 78424684