TY - JOUR

T1 - Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects

AU - Malenkov, Yury

AU - Kapustina, Irina

AU - Kudryavtseva, Galina

AU - Shishkin, Victor V.

AU - Shishkin, Victor I.

N1 - Мalenkov,Yury. Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects/ I. Kapustina, G. Kudryavtseva, V.V.Shishkin, V.I. Shishkin // Journal of Open Innovation: Technology. Market and Complexity.-2021, 7, 108, c. 1-21.

PY - 2021/6

Y1 - 2021/6

N2 - Abstract: The study of the transformation of retail chain stores (RCS) due to the impact of digitaliza-tion on them is a new problem. The main part of modern scientific research is devoted to separate directions of digitalization and does not consider conceptual aspects of these processes. The purpose of this article is to fill the existing research gap through the development of a new system concept ofthe digitalization impact on RCS transformations. The study shows the need to clarify the understanding of RCS strategic transformation caused by the drivers of different digitalization processes,which are not well understood today and are not taken into account when developing digitalizationstrategies. This situation has an extremely negative effect on the quality of RCS development andits competitiveness. The article consistently examines insufficiently covered problems in scientificliterature and offers a new conceptual approach to the impact of digitalization on companies withregard to RCS transformation. New digitalization trends and their drivers have a deep impact onRCS transformations. A new system model is needed that integrates superdrivers and the impactof digitalization on the RCS transformation. Causal and heuristic forecasts of prospects, trendsand results of digitalization, including contradictory results of AI development are included. Weused materials from large retail chains “Magnit”, “Perekrestok” and “M.Video-Eldorado Group”.The research methods used were system modelling, cause and effect links building and heuristic forecasting based on logical models. The main results will be useful for researchers, managers,entrepreneurs and students in developing a clear understanding of digitalization development and its impacts, in order to better work out digitalization strategies and for the development of newdirections of scientific research.

AB - Abstract: The study of the transformation of retail chain stores (RCS) due to the impact of digitaliza-tion on them is a new problem. The main part of modern scientific research is devoted to separate directions of digitalization and does not consider conceptual aspects of these processes. The purpose of this article is to fill the existing research gap through the development of a new system concept ofthe digitalization impact on RCS transformations. The study shows the need to clarify the understanding of RCS strategic transformation caused by the drivers of different digitalization processes,which are not well understood today and are not taken into account when developing digitalizationstrategies. This situation has an extremely negative effect on the quality of RCS development andits competitiveness. The article consistently examines insufficiently covered problems in scientificliterature and offers a new conceptual approach to the impact of digitalization on companies withregard to RCS transformation. New digitalization trends and their drivers have a deep impact onRCS transformations. A new system model is needed that integrates superdrivers and the impactof digitalization on the RCS transformation. Causal and heuristic forecasts of prospects, trendsand results of digitalization, including contradictory results of AI development are included. Weused materials from large retail chains “Magnit”, “Perekrestok” and “M.Video-Eldorado Group”.The research methods used were system modelling, cause and effect links building and heuristic forecasting based on logical models. The main results will be useful for researchers, managers,entrepreneurs and students in developing a clear understanding of digitalization development and its impacts, in order to better work out digitalization strategies and for the development of newdirections of scientific research.

KW - digitalization

KW - retail chain stores

KW - digitalization driver

KW - system model of digitalization

KW - retail chain stores transformation

KW - new trends in retail

KW - digitalization

KW - retail chain stores

KW - digitalization drivers

KW - system model of digitalization

KW - retail chain stores transformation

KW - new trends in retail

KW - Digitalization

KW - New trends in retail

KW - Retail chain stores

KW - Retail chain stores transformation

KW - System model of digitalization

KW - Digitalization drivers

UR - http://www.scopus.com/inward/record.url?scp=85104612203&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/faabccb3-3072-35d4-ac1d-1df48373aaf3/

U2 - 10.3390/joitmc7020108

DO - 10.3390/joitmc7020108

M3 - Article

VL - 7

JO - Journal of Open Innovation: Technology, Market, and Complexity

JF - Journal of Open Innovation: Technology, Market, and Complexity

SN - 2199-8531

IS - 2

M1 - 108

ER -