Digital Literacy and Strategy of PR-education in Russia and Kazakhstan: Comparative Analysis

Ilria A. Bykov, Irina A. Gladchenko, Galiya Zh Ibrayeva, Karlyga N. Myssayeva

Research outputpeer-review

Abstract

The paper presents results of comparative research in the field of PR-education development in Russia and Kazakhstan. After the disintegration of the USSR, the paths of education development in former Soviet republics divided. However, there are still many similarities due to the inter-government cooperation and integration projects such as the Eurasia Economic Union. The study aims to understand how PR-education in Russia and Kazakhstan is developing. In particular, the study compares BA and MA education programs comparing courses in common and not in common. This project uses both quantitative and qualitative data collection tools, but is rooted in a qualitative epistemological position that recognizes the importance of locating the research within a particular social, cultural, and historical context. The authors place an emphasis on the competences in the sphere of digital public relations, assuming that skills in information technologies and digital literacy are crucial for success in the future. In order to understand dynamics of PR-education development, the authors compare statistics on student submission to the institutions of the higher education both in Russia and Kazakhstan. The numbers show that there is a big demand in PR-education in terms of students submitted and in terms of competition. In order to indicate what digital skills is needed a survey method is applied. The authors have conducted a survey with 60 BA and MA students. The survey shows that students consider their decision to become a PR-specialists as 'strategically right', but the opinion on digital literacy was controversial.

Original languageEnglish
Title of host publicationProceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages47-49
Number of pages3
ISBN (Electronic)9781728115849
ISBN (Print)9781728115849
DOIs
Publication statusPublished - 7 May 2019
Event2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019 - St. Petersburg
Duration: 10 Apr 2019 → …

Publication series

NameProceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019

Conference

Conference2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
CountryRussian Federation
CitySt. Petersburg
Period10/04/19 → …

Fingerprint

Kazakhstan
Russia
Education
literacy
education
Students
student
Public Relations
economic union
Public relations
USSR
Disintegration
comparative research
Literacy
Comparative analysis
Research
Mental Competency
Information technology
republic
information technology

Scopus subject areas

  • Marketing
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication
  • Strategy and Management

Cite this

Bykov, I. A., Gladchenko, I. A., Ibrayeva, G. Z., & Myssayeva, K. N. (2019). Digital Literacy and Strategy of PR-education in Russia and Kazakhstan: Comparative Analysis. In Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019 (pp. 47-49). [8709635] (Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/COMSDS.2019.8709635
Bykov, Ilria A. ; Gladchenko, Irina A. ; Ibrayeva, Galiya Zh ; Myssayeva, Karlyga N. / Digital Literacy and Strategy of PR-education in Russia and Kazakhstan : Comparative Analysis. Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc., 2019. pp. 47-49 (Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019).
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Bykov, IA, Gladchenko, IA, Ibrayeva, GZ & Myssayeva, KN 2019, Digital Literacy and Strategy of PR-education in Russia and Kazakhstan: Comparative Analysis. in Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019., 8709635, Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019, Institute of Electrical and Electronics Engineers Inc., pp. 47-49, St. Petersburg, 10/04/19. https://doi.org/10.1109/COMSDS.2019.8709635

Digital Literacy and Strategy of PR-education in Russia and Kazakhstan : Comparative Analysis. / Bykov, Ilria A.; Gladchenko, Irina A.; Ibrayeva, Galiya Zh; Myssayeva, Karlyga N.

Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc., 2019. p. 47-49 8709635 (Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019).

Research outputpeer-review

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Bykov IA, Gladchenko IA, Ibrayeva GZ, Myssayeva KN. Digital Literacy and Strategy of PR-education in Russia and Kazakhstan: Comparative Analysis. In Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc. 2019. p. 47-49. 8709635. (Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019). https://doi.org/10.1109/COMSDS.2019.8709635