Digital behaviour and personality traits of Generation Z in a global digitalization environment

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

The article deals with the features of digital behaviour of representatives of Generation Z on the example of first-year students of St. Petersburg universi-ties on such parameters as understanding responsibility, attitude to individu-alism and collectivity, instrumental rationality and communication skills. Based on the results of the research conducted in 2019 and the analysis of the focus group of Generation Y representatives, the behavioural image of Generation Z has been compiled, intergenerational analogies have been made, communication characteristics and behavioural models of Generation Z have been revealed. The methodic for this study consists of the following steps. Firstly, this is a focus group to study in detail the ideas of generation Y about next-generation Z and the features of the interaction of Z and the In-ternet environment. Secondly, this is a survey of 300 students of the univer-sities in St. Petersburg, who are representatives of generation Z. Thirdly, this is a comparison of the results of two empirical studies to identify the value characteristics of generation Z and their manifestations in the Internet envi-ronment. To characterize received results we applied for works in the sphere of generation analysis acknowledged from all over the world.
Original languageEnglish
Title of host publicationKnowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future
EditorsDaria Bylieva, Alfred Nordmann, Olga Shipunova, Violetta Volkova
PublisherSpringer Nature
Pages50-60
Number of pages11
ISBN (Print)9783030658564
DOIs
StatePublished - Jan 2021
EventCommunicative Strategies of Information Societies (CSIS-2020) - Санкт-Петербургский Государственный политехнический университет, St Petersburg, Russian Federation
Duration: 12 Nov 202013 Nov 2020

Publication series

NameLecture Notes in Networks and Systems
Volume184
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceCommunicative Strategies of Information Societies (CSIS-2020)
CountryRussian Federation
CitySt Petersburg
Period12/11/2013/11/20

Scopus subject areas

  • Social Sciences(all)

Cite this