Digital behaviour and personality traits of Generation Z in a global digitalization environment

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The article deals with the features of digital behaviour of representatives of Generation Z on the example of first-year students of St. Petersburg universi-ties on such parameters as understanding responsibility, attitude to individu-alism and collectivity, instrumental rationality and communication skills. Based on the results of the research conducted in 2019 and the analysis of the focus group of Generation Y representatives, the behavioural image of Generation Z has been compiled, intergenerational analogies have been made, communication characteristics and behavioural models of Generation Z have been revealed. The methodic for this study consists of the following steps. Firstly, this is a focus group to study in detail the ideas of generation Y about next-generation Z and the features of the interaction of Z and the In-ternet environment. Secondly, this is a survey of 300 students of the univer-sities in St. Petersburg, who are representatives of generation Z. Thirdly, this is a comparison of the results of two empirical studies to identify the value characteristics of generation Z and their manifestations in the Internet envi-ronment. To characterize received results we applied for works in the sphere of generation analysis acknowledged from all over the world.
Original languageEnglish
Title of host publicationKnowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future
EditorsDaria Bylieva, Alfred Nordmann, Olga Shipunova, Violetta Volkova
PublisherSpringer Nature
Number of pages11
ISBN (Print)9783030658564
StatePublished - Jan 2021
EventCommunicative Strategies of Information Societies (CSIS-2020) - Санкт-Петербургский Государственный политехнический университет, St Petersburg, Russian Federation
Duration: 12 Nov 202013 Nov 2020

Publication series

NameLecture Notes in Networks and Systems
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389


ConferenceCommunicative Strategies of Information Societies (CSIS-2020)
CountryRussian Federation
CitySt Petersburg

Scopus subject areas

  • Social Sciences(all)

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