Customer loyalty in the sharing economy platforms: How digital personal reputation and feedback systems facilitate interaction and trust between strangers

Catherine Jane Hollowell, Zuzana Rowland, Tomas Kliestik, Jana Kliestikova, Victor V. Dengov

Research output

Abstract

We inspect the relevant literature on customer loyalty in the sharing economy platforms, providing both quantitative evidence on trends and numerous in-depth empirical examples. Using and replicating data from BBC, Business Insider Intelligence, CIPD, Consultancy.uk, Full Fact, Kalido, One Poll, ONS, RSA, Statista, and YouGov, we performed analyses and made estimates regarding most commonlyused platforms by gig economy workers, drivers of freelancing, share of generational groups who think that the gig economy is beneficial for everyone, percentage of employees and self-employed working more than 45 hours per week, and adults in different forms of work in the gig economy.

Original languageEnglish
Pages (from-to)13-18
Number of pages6
JournalJournal of Self-Governance and Management Economics
Volume7
Issue number1
DOIs
Publication statusPublished - 1 May 2019

Fingerprint

loyalty
reputation
customer
economy
interaction
BBC
intelligence
driver
employee
worker
Interaction
Economy
Stranger
Loyalty
Customer loyalty
trend
evidence
Group

Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business and International Management
  • Political Science and International Relations
  • Philosophy

Cite this

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