Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Pages368-370
Number of pages3
StatePublished - 2017
EventGSOM Emerging markets conference 2017 - GSOM SPbU, St. Petersburg, Russian Federation
Duration: 5 Oct 20177 Oct 2017
Conference number: 5
http://gsom.spbu.ru/files/emc_2017_book_of_abstracts.pdf
https://gsom.spbu.ru/gsom/research/conferences/2017/emc5/#17

Conference

ConferenceGSOM Emerging markets conference 2017
Abbreviated titleGSOM EMC
Country/TerritoryRussian Federation
CitySt. Petersburg
Period5/10/177/10/17
Internet address

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