Constructing Image of a Political Leader and Its Perception Among Young Voters in St. Petersburg (Cases of V. Milonov and A. Navalny)

Research output

Abstract

This article deals with the PR-technologies of image construction for political leaders in Russia. The paper is focused on the images of two young politicians: A. Navalny and V. Milonov. The authors compare PR-technologies, which are used by those politicians. Also the perception of constructed images among young voters is studied. The paper presents the results of a survey conducted among the students of four universities in St. Petersburg in the winter of 2011-2012. Based on these results it is concluded that there are the inconsistencies of semantic characteristics and general weakness of the Milonov’s image against the solid and positive image of A. Navalny.
Original languageEnglish
Pages (from-to)69-73
JournalYOUTH WORLD POLITIC
Issue number1
Publication statusPublished - 2013

Fingerprint

leader
politician
Russia
semantics
university
student

Cite this

@article{95834fec8fbc4d4ca0d8caae659c03d7,
title = "Constructing Image of a Political Leader and Its Perception Among Young Voters in St. Petersburg (Cases of V. Milonov and A. Navalny)",
abstract = "This article deals with the PR-technologies of image construction for political leaders in Russia. The paper is focused on the images of two young politicians: A. Navalny and V. Milonov. The authors compare PR-technologies, which are used by those politicians. Also the perception of constructed images among young voters is studied. The paper presents the results of a survey conducted among the students of four universities in St. Petersburg in the winter of 2011-2012. Based on these results it is concluded that there are the inconsistencies of semantic characteristics and general weakness of the Milonov’s image against the solid and positive image of A. Navalny.",
keywords = "political image, political leadership, PR-tehnologies, semantic differential",
author = "Bykov, {I. A.}",
year = "2013",
language = "English",
pages = "69--73",
journal = "YOUTH WORLD POLITIC",
issn = "2307-4477",
number = "1",

}

TY - JOUR

T1 - Constructing Image of a Political Leader and Its Perception Among Young Voters in St. Petersburg (Cases of V. Milonov and A. Navalny)

AU - Bykov, I. A.

PY - 2013

Y1 - 2013

N2 - This article deals with the PR-technologies of image construction for political leaders in Russia. The paper is focused on the images of two young politicians: A. Navalny and V. Milonov. The authors compare PR-technologies, which are used by those politicians. Also the perception of constructed images among young voters is studied. The paper presents the results of a survey conducted among the students of four universities in St. Petersburg in the winter of 2011-2012. Based on these results it is concluded that there are the inconsistencies of semantic characteristics and general weakness of the Milonov’s image against the solid and positive image of A. Navalny.

AB - This article deals with the PR-technologies of image construction for political leaders in Russia. The paper is focused on the images of two young politicians: A. Navalny and V. Milonov. The authors compare PR-technologies, which are used by those politicians. Also the perception of constructed images among young voters is studied. The paper presents the results of a survey conducted among the students of four universities in St. Petersburg in the winter of 2011-2012. Based on these results it is concluded that there are the inconsistencies of semantic characteristics and general weakness of the Milonov’s image against the solid and positive image of A. Navalny.

KW - political image

KW - political leadership

KW - PR-tehnologies

KW - semantic differential

M3 - Article

SP - 69

EP - 73

JO - YOUTH WORLD POLITIC

JF - YOUTH WORLD POLITIC

SN - 2307-4477

IS - 1

ER -