Conceptual Framework of Mass Media Manipulative Models Forming

Yulia Valerievna Puiu, Daria Anatolevna Puiu, Ilia Vladimirovich Sablin, Elena Savova Georgieva, Aleksey Yuryevich Bykov

Research outputpeer-review

1 Citation (Scopus)

Abstract

Nowadays mass media operate, transform and limit information thus becoming the main mechanism of influence in the modern society. State-of-the-art information technologies are used in order to increase the efficiency of government strategies. They help to turn the audience into an object of manipulation. Many theories studying mass media are focused on the influence the media has on its viewer or reader. Development of satellite television and some other media types that have almost unlimited coverage has increased the opportunities of cultural and information expansion. Mass media is extremely necessary during social development, because without its activity it is impossible to evaluate political consciousness, value system and purposes of all levels of the population and to gain public support of social changes. Nowadays there are two basic theoretical models of studying mass media political influence. The first one studies the influence of mass communications on individual behavior and social life in gener
Original languageEnglish
Pages (from-to)131-136
JournalInternational Review of Management and Marketing
Volume5
Issue number1S
Publication statusPublished - 2015

Cite this

Puiu, Yulia Valerievna ; Puiu, Daria Anatolevna ; Sablin, Ilia Vladimirovich ; Georgieva, Elena Savova ; Bykov, Aleksey Yuryevich. / Conceptual Framework of Mass Media Manipulative Models Forming. In: International Review of Management and Marketing. 2015 ; Vol. 5, No. 1S. pp. 131-136.
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Conceptual Framework of Mass Media Manipulative Models Forming. / Puiu, Yulia Valerievna; Puiu, Daria Anatolevna; Sablin, Ilia Vladimirovich; Georgieva, Elena Savova; Bykov, Aleksey Yuryevich.

In: International Review of Management and Marketing, Vol. 5, No. 1S, 2015, p. 131-136.

Research outputpeer-review

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