@inproceedings{4951c62be70f4d21b9959ac3def50e2e,
title = "Company life cycle model: The influence of interior and exterior factors",
abstract = "Modelling all possible life cycles of a company in a highly competitive economic environment gives a significant advantage to the owner in his business investment activities. This article proposes and analyses a dynamic model of a company's life cycle with known action costs and transition probabilities, that can be affected by an outside influence. For this task, the Markov model was utilized. The proposed model is illustrated on a task of determining an advertising policy for a car dealership, that would increase the stock equity of a company. The result demonstrates the usefulness of a model for use in determining future actions of a company. We also review multiple models of the influence of outside factors on a company's total capitalization.",
keywords = "Advertisement, Capitalization, Decision tree, Decision-making, Deterministic model, Game theory, Investment activities, Markov model, Optimization problem, Stochastic model, Strategy",
author = "Oleg Malafeyev and Irina Zaitseva and Sergey Sychev and Gennady Badin and Ilya Pavlov and Andrey Shulga",
note = "Funding Information: The work is partially supported by the RFBR grant # 18-01-00796 Publisher Copyright: {\textcopyright} 2020 American Institute of Physics Inc.. All rights reserved. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; International Conference on Numerical Analysis and Applied Mathematics 2019, ICNAAM 2019 ; Conference date: 23-09-2019 Through 28-09-2019",
year = "2020",
month = nov,
day = "24",
doi = "10.1063/5.0026855",
language = "English",
series = "AIP Conference Proceedings",
publisher = "American Institute of Physics",
editor = "Simos, {Theodore E.} and Charalambos Tsitouras",
booktitle = "International Conference on Numerical Analysis and Applied Mathematics, ICNAAM 2019",
address = "United States",
}