Services in general, and the services of PR-agencies in particular, have some significant features that distinguish them from the goods. The consequence of this is that the services have to employ marketing techniques that are different from those used in the marketing of products . These features clearly show that marketing PR-services can not be analysed separately from the other functions of PR-agencies and from personal contact with the customer. Marketing in PR-agencies should be approached as a part of the overall management strategy based on the relationship with the client.
|State||Published - 2014|
|Event||Annual Conference of the International Academy of Business Disciplines - San Diego, United States|
Duration: 10 Apr 2014 → 12 Apr 2014
|Conference||Annual Conference of the International Academy of Business Disciplines|
|Period||10/04/14 → 12/04/14|