Chapter 6 Integrated and Transactional Platforms: Search Platforms

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

This chapter aims to collect, analyze, and compare quality data regarding the current status and prospective evolution of search engine platforms offered by leading platform companies. The authors describe the search MSPs competition across different markets in a general way and compare several emerging markets where Google MSP is not a leader. The methodology and organization of search platform ontology/taxonomy and search platform business models are discussed. Then detailed comparative analysis of search MSP innovation services and strategies is developed for Google SMSP and Yandex SMSP. Finally, the possible ways of further evolution of local SMSP and services are discussed.
Original languageEnglish
Title of host publicationMulti-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
PublisherIGI Global
Chapter6
Pages134-145
Number of pages12
DOIs
StatePublished - 2018

Keywords

  • Integrated Platforms
  • Transactional Platforms
  • Search Platforms

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