Chapter 1 Digital Platforms: Definitions, Strategy, and Business Models

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

This chapter reviews the following key aspects of platform research: platform strategy, dynamic capabilities, and business models. The main platform typologies and basic definitions are described first. It provides a brief summary of the literature relating to arguing platform strategy, platform life cycle, platform building blocks, and business models. A platform strategy categorization taxonomy and platform practical strategies of preventing platform disintermediation are developed. The main types of platform business models are introduced. The multi-sided platform business model pattern (MSP BMP) is designed. MSP BMP is used as a basic conceptual framework and knowledge management tool for describing, analyzing, and interpreting non-price instruments used by digital platforms, especially platform intermediaries.
Original languageEnglish
Title of host publicationMulti-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
PublisherIGI Global
Chapter1
Pages1-43
Number of pages43
DOIs
StatePublished - 2018

Keywords

  • Digital Platform
  • Business models

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