Big Filter: Russian Filters in the International Market

Research output

Abstract

This case covers a family-run car filter business and the questions its founder/CEO faced about the company’s growth strategy. Should they stay in a less competitive market, in which they served nearly all continents? Or should they move into much more competitive and attractive segments, directly supplying OEMs, and therefore competing with lead players such as Bosch, among others?
Original languageEnglish
Title of host publication"New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies""
PublisherPalgrave Macmillan Ltd.
Pages155-178
ISBN (Print)978-1-137-44630-5
Publication statusPublished - 2014

    Fingerprint

Cite this

Shirokova, G. (2014). Big Filter: Russian Filters in the International Market. In "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"" (pp. 155-178). Palgrave Macmillan Ltd..