This case covers a family-run car filter business and the questions its founder/CEO faced about the company’s growth strategy. Should they stay in a less competitive market, in which they served nearly all continents? Or should they move into much more competitive and attractive segments, directly supplying OEMs, and therefore competing with lead players such as Bosch, among others?
|Title of host publication||"New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies""|
|Publisher||Palgrave Macmillan Ltd.|
|Publication status||Published - 2014|
Shirokova, G. (2014). Big Filter: Russian Filters in the International Market. In "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"" (pp. 155-178). Palgrave Macmillan Ltd..