Since December 2022, Russian politicians and government organizations have been required to provide feedback to the public through the social media platforms VKontakte and Odnoklassniki. Over the past two years, these social media platforms have not only seen an increase in the number of ac-counts and content posted, but also an increase in the volume of feedback exchanged between politicians and citizens in the form of questions, complaints, and responses. Russian researchers agree that social media can contribute to the political participation of citizens and the implementation of deliberative practices. Analyzing the content of official government accounts, media outlets, and political opinion leaders, along with comments from subscribers, has become a common approach to studying deliberative practices on social media. However, researchers have noted a growing discrepancy between the potential for consensus in deliberative processes and the actual dissonance that is reflected in communication between authorities and citizens. Also, with the increasing volume of messages, it becomes important to automate the process of data collection and processing. This study is based on an analysis of the content and comments posted by the governors of 89 Russian regions on the social network VKontakte for December 2024 and January-February 2025 (17 490 posts and 550 000 comments). A formula for calculating the media rating of the governors has been proposed.