TY - JOUR
T1 - A critical review of digital capability frameworks
T2 - a consumer perspective
AU - Malchenko, Yulia
AU - Gogua, Megi
AU - Golovacheva, Ksenia
AU - Smirnova, Maria
AU - Alkanova, Olga
N1 - Malchenko, Y., Gogua, M., Golovacheva, K., Smirnova, M. and Alkanova, O. (2020), "A critical review of digital capability frameworks: a consumer perspective", Digital Policy, Regulation and Governance, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DPRG-02-2020-0028
PY - 2020/12/2
Y1 - 2020/12/2
N2 - Purpose: This study aims to systematize and critically analyse existing indices and frameworks on digital capabilities with the focus on consumers’ digital capabilities, identify opportunities for their further development and suggest agenda for future research. Design/methodology/approach: A sample of 18 frameworks and indices of consumers’ digital capabilities were compared based on their purposes, stakeholders, scope and application areas. Findings: The study concludes with propositions that generalise current views on conceptualisation, measurement and management of consumers’ digital capabilities. Each proposition is further investigated in terms of possible implications for research and practice. Practical implications: The study indicates opportunities for businesses not only to consider consumers as recipients and adopters of digital technologies but also to aim to understand how to proactively involve consumers in value co-creation, help them be better educated and have a comprehensive understanding of potential outcomes of their participation in the digital economy. Social implications: Highlighting individual consumer perspective in existing indices and frameworks will help consider the interests of society and provide win-win opportunities for everyone involved in the digital marketplace through bottom-up engagement in addition to top-down regulation and monitoring. Originality/value: This study contributes to the extant literature threefold: firstly, existing digital capability frameworks and indices are systematized and critically investigated using criteria of stakeholders, purpose and aims; secondly, consumers are identified as principal stakeholder group whose interests are insufficiently presented in existing indices; thirdly, an integrative approach is suggested for a crucial comparison of existing indices, frameworks and their methodology with the focus on consumers’ interests.
AB - Purpose: This study aims to systematize and critically analyse existing indices and frameworks on digital capabilities with the focus on consumers’ digital capabilities, identify opportunities for their further development and suggest agenda for future research. Design/methodology/approach: A sample of 18 frameworks and indices of consumers’ digital capabilities were compared based on their purposes, stakeholders, scope and application areas. Findings: The study concludes with propositions that generalise current views on conceptualisation, measurement and management of consumers’ digital capabilities. Each proposition is further investigated in terms of possible implications for research and practice. Practical implications: The study indicates opportunities for businesses not only to consider consumers as recipients and adopters of digital technologies but also to aim to understand how to proactively involve consumers in value co-creation, help them be better educated and have a comprehensive understanding of potential outcomes of their participation in the digital economy. Social implications: Highlighting individual consumer perspective in existing indices and frameworks will help consider the interests of society and provide win-win opportunities for everyone involved in the digital marketplace through bottom-up engagement in addition to top-down regulation and monitoring. Originality/value: This study contributes to the extant literature threefold: firstly, existing digital capability frameworks and indices are systematized and critically investigated using criteria of stakeholders, purpose and aims; secondly, consumers are identified as principal stakeholder group whose interests are insufficiently presented in existing indices; thirdly, an integrative approach is suggested for a crucial comparison of existing indices, frameworks and their methodology with the focus on consumers’ interests.
KW - Digital capabilities
KW - Digital competences
KW - Frameworks
KW - Indices
KW - INDEX
KW - DIVIDE
UR - http://www.scopus.com/inward/record.url?scp=85089257683&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/231c0c0a-d2ab-3c6a-b44d-a865872de12c/
U2 - 10.1108/DPRG-02-2020-0028
DO - 10.1108/DPRG-02-2020-0028
M3 - Review article
AN - SCOPUS:85089257683
VL - 22
SP - 269
EP - 288
JO - Digital Policy, Regulation and Governance
JF - Digital Policy, Regulation and Governance
SN - 1463-6697
IS - 4
ER -