The article discusses the exhibition’s approaches to representation of museum history. In the age of total visualization, it seems necessary to analyze exhibitions in which the museum implements the functions of documenting its history and memory passing of itself. The author interprets this process within the framework of the archival turn that has arisen in contemporary art practices and is associated with the wish to return forgotten stories and information to the public space. The conceptual basis of the archival turn is able to bring closer the understanding of the exhibition reflection of the museum, which is in the flow of a new self-determination in the world of fluid modernity.