This article deals to the concept of corporate social responsibility, which is considered within the framework of the marketing approach to the operation of the enterprise. The paper considers the historical, economic and methodological prerequisites for the emergence of this concept and the current problem that the use of this concept allows to solve.

Translated title of the contributionSOCIAL RESPONSIBILITY OF BUSINESS: APPROACHES AND PRECONDITIONS
Original languageRussian
Pages (from-to)81-96
JournalМАРКЕТИНГ MBA. МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ ПРЕДПРИЯТИЕМ
Volume9
Issue number1
StatePublished - 2018

    Research areas

  • corporate social responsibility, SOCIALLY RESPONSIBLE BUSINESS, SOCIALLY RESPONSIBLE MARKETING

    Scopus subject areas

  • Economics, Econometrics and Finance(all)

ID: 27450355