Эволюция концепции корпоративной социальной ответственности: роль стратегических коммуникаций

Translated title of the contribution: EVOLUTION OF CORPORATE SOCIAL RESPONSIBILITY CONCEPT: THE ROLE OF STRATEGIC COMMUNICATIONS

Людмила Азарова, Вера Алексеевна Ачкасова, Лариса Шарахина

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

A brief review of academic and curricular literature devoted to corporate social responsibility (CSR) concept evolution and its correlations to strategic communications system is introduced are the article. It is concluded that modern corporations' CSR is under transformation process to sustainable development element of the company; business corporation begin to be aware of itself as of modern society corporate citizen.
Translated title of the contributionEVOLUTION OF CORPORATE SOCIAL RESPONSIBILITY CONCEPT: THE ROLE OF STRATEGIC COMMUNICATIONS
Original languageRussian
Title of host publicationРоссийская пиарология: тренды и драйверы
Subtitle of host publicationсборник научных трудов в честь проф. С.М. Емельянова. Вып. 8
Place of PublicationСПб.
PublisherИздательство Санкт-Петебургского государственного экономического университета
Pages10-15
ISBN (Print)978-5-7310-4724-1
StatePublished - 2019

Keywords

  • corporate citizenship
  • corporate social responsibility (CSR)
  • strategic communications
  • корпоративная социальная ответственность (КСО)
  • корпоративное гражданство
  • стратегические коммуникации

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