Характеристика морфологических особенностей текстов рекламных объявлений

Translated title of the contribution: Morphological characteristics of advertisements

Юлия Олеговна Ястребова, Наталья Владимировна Овчинникова

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearch

Abstract

The aim of all the advertising texts is to attract the consumer resorting to any means available, including the linguistic ones. That’s why such texts present a certain linguistic interest in terms of studying their morphological characteristics. The article distinguishes these features, particularly relating to verb forms and nouns.
Translated title of the contributionMorphological characteristics of advertisements
Original languageRussian
Title of host publicationПрофессиональное лингвообразование
Subtitle of host publicationМатериалы четырнадцатой международной научно-практической конференции
Place of PublicationНижний Новгород
PublisherРоссийская академия народного хозяйства и государственной службы при президенте Российской Федерации
Chapter4
Pages541-545
Number of pages5
ISBN (Electronic) 978-5-00036-254-9
StatePublished - 18 Sep 2020
Externally publishedYes
EventПрофессиональное лингвообразование - Нижний Новгород, Нижний Новгород, Russian Federation
Duration: 18 Sep 202020 Sep 2020

Conference

ConferenceПрофессиональное лингвообразование
Country/TerritoryRussian Federation
CityНижний Новгород
Period18/09/2020/09/20

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