CONSTRUCTION OF THE MEDIA IMAGE OF RUSSIA IN THE CONTEXT OF NATIONAL SECURITY: Стратегические коммуникации в бизнесе и политике:

Светлана Михайловна Виноградова, Галина Сергеевна Мельник

Research output: Contribution to conferenceAbstractpeer-review

Abstract

The formation of an attractive foreign policy image is an important problem of strategic communication of any country that is represented in the world arena. Old and new media is one of the main links in the process of creating, transformation and promoting the image. In many ways, this process depends on the state of information security, both at the global and national levels.
Content analysis of articles in leading European publications (Die Welt, Digital Zeitung, Frankfurter Allgemeine Zeitung (Germany), Público (Portugal), New York Times (USA), The Washington Post (USA), published in the period 2016-2018 and devoted to Russia and its leaders, confirmed such trend: in Western European and American media against Russia, a subversive ideological work is being conducted. The Russian state in Western and American media discourse is represented as a poorly organized space and an evil empire. This strategy damages the image of the country. It is necessary to develop new approaches to improve the formation of the media image of Russia and its perception by foreign and domestic audiences. The goal is to counter informational and psychological influences and increase the security of the state.
Translated title of the contributionФормироване медиа-имиджа России в контексте национальной безопасности : нет
Original languageEnglish
Pages15-20
StatePublished - 2018

Keywords

  • media image, Russia, national security

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