Трансформация семантического поля в рекламном тексте (на примере семантического поля "Семья")

Translated title of the contribution: SEMANTIC FIELD METAMORPHISM AT ADVERTISING TEXT (ON THE EXAMPLE OF SEMANTIC FIELD «FAMILY»)

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The article is devoted to analysis of semantic field «Family» metamorphism at advertising text. Extension of the lexical meanings of the words from this semantic field mechanisms are demonstrated on the examples of commercials.
Translated title of the contributionSEMANTIC FIELD METAMORPHISM AT ADVERTISING TEXT (ON THE EXAMPLE OF SEMANTIC FIELD «FAMILY»)
Original languageRussian
Title of host publicationМедиа в современном мире. 58-е Петербургские чтения
Subtitle of host publicationсб. матер. Междунар. науч. форума. В 2-х томах
EditorsВ.В. Васильева
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages276-278
Volume2
StatePublished - 2019
EventМедиа в современном мире: 58-е Петербургские чтения - СПбГУ, Санкт-Петербург, Russian Federation
Duration: 16 Apr 201919 Apr 2019
Conference number: 58
https://smif.spbu.ru/
http://smif.spbu.ru/index.php/o-forume/programmnyj-komitet
http://smif.spbu.ru

Conference

ConferenceМедиа в современном мире
Abbreviated titleМедиа в современном мире.
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period16/04/1919/04/19
Internet address

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