ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ СТРАТЕГИЧЕСКОГО УПРАВЛЕНИЯ КОНКУРЕНТНОСПОСОБНОСТЬЮ ПРЕДПРИЯТИЯ.

А. Лупу

Research output: Contribution to journalArticle

Abstract

The article reviews the theoretical aspects of the process of strategic management of enterprise competitiveness in order to ensure its sustainable development and leading market positions in the long term. The author gives an interpretation of the concept of “strategic management of competitiveness”, and also provides the scheme and analyzes the entire process of strategic management of an enterprise’s competitiveness.
Original languageRussian
Pages (from-to)58-61
JournalЭКОНОМИКА И БИЗНЕС: теория и практика
Issue number5-2 (63)
StatePublished - 2020
Externally publishedYes

Keywords

  • competitiveness
  • competitiveness management
  • increasing competitiveness
  • management process
  • strategic management
  • конкурентоспособность
  • повышение конкурентоспособности
  • процесс управления
  • стратегическое управление
  • управление конкурентоспособностью

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