Стратегический маркетинг немецких автомобильных компаний в Китае

Translated title of the contribution: STRATEGIC MARKETING OF GERMAN AUTOMOTIVE COMPANIES IN CHINA

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

The paper estimates the international business strategies of the leading German automobile companies in the Chinese market. The analysis of strategic behavior of German automotive companies in China based on O. Williamson's Transaction Cost Theory. The authors based on analysis of changes in the legislation on foreign investments in China, including the Chinese automotive market, national and international statistic data, automotive companies' reports, the publications on the issues under review aimed to define the peculiarities in business development
strategies of leading German automobile companies in China and its' impact factors.
Translated title of the contributionSTRATEGIC MARKETING OF GERMAN AUTOMOTIVE COMPANIES IN CHINA
Original languageRussian
Title of host publicationЭкономическая теория и хозяйственная практика: глобальные вызовы
Subtitle of host publicationМатериалы международной конференции «Эволюция международной торговой системы: проблемы и перспективы —2018». 25–27 октября 2018 года.
Place of PublicationСанкт-Петербург
PublisherИздательство Санкт-Петербургского университета
Pages182-191
Number of pages10
ISBN (Electronic)978-5-288-05905-6
StatePublished - 2019
EventЭволюция международной торговой системы: проблемы и перспективы – 2018 - Санкт-Петербургский государственный университет, Санкт-Петербург, Russian Federation
Duration: 25 Oct 201827 Oct 2018

Conference

ConferenceЭволюция международной торговой системы: проблемы и перспективы – 2018
CountryRussian Federation
CityСанкт-Петербург
Period25/10/1827/10/18

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