Современные особенности при выходе российских компаний на китайский потребительский рынок

Translated title of the contribution: CHINESE CONSUMER MARKET ENTRY FOR RUSSIAN COMPANIES: CONTEMPORARY PECULIARITIES

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Foreign companies' penetration into Chinese consumer market depends on a number of factors. The paper highlights contemporary peculiarities of the market regulation. The recent changes in e-commerce legislation, cross-border e-commerce, trademarks registration and protection, consumer goods' logistic and distribution investments have been shown. Their facilitation and limitation for the Chinese consumer market access for Russian companies' export has been revealed. The particular attention has been paid to the importance of cross-border electronic commerce as a prospective area for Russian companies' consumer products promotion in contemporary China.
Translated title of the contributionCHINESE CONSUMER MARKET ENTRY FOR RUSSIAN COMPANIES: CONTEMPORARY PECULIARITIES
Original languageRussian
Title of host publicationМеждународный экономический симпозиум – 2020
Subtitle of host publicationМатериалы международных научных конференций: «Устойчивое развитие: общество и экономика», «Соколовские чтения. Бухгалтерский учет: взгляд из прошлого в будущее» – июнь 2020 г
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages256-260
StatePublished - 2020
EventIV МЕЖДУНАРОДНЫЙ ЭКОНОМИЧЕСКИЙ СИМПОЗИУМ - 2020 - Дистанционный формат - онлайн, Санкт-Петербург, Russian Federation
Duration: 1 Jun 202030 Jun 2020
Conference number: 4

Conference

ConferenceIV МЕЖДУНАРОДНЫЙ ЭКОНОМИЧЕСКИЙ СИМПОЗИУМ - 2020
CountryRussian Federation
CityСанкт-Петербург
Period1/06/2030/06/20

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