Improvement of retail pricing strategies in food distribution networks in terms of global competition: (St. Petersburg's example)

Irina Tulyakova, Elena Gregova, Azer Mustafaev

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

The global crisis that hit the world economy at the end of the first decade of the 21st century has significantly affected Russia. Since 2014 and up until now, due to internal and external reasons, there has been an almost continuous decline in real disposable income of Russian households. Many Russian families are forced to economize down to the essentials. As is generally known, food costs are at the very bottom of Maslow's hierarchy of needs, and their reduction occurs in the last place. However, within this primary segment of consumption negative processes also occur; in determining the structure of costs the choice is cast over the quality of food and in favour of its affordability. Faced with the fall of its turnover, even large retail chains brands are forced to improve their pricing strategies in order to stabilize their falling revenues in the face of increasing competition. "How can they achieve this?" is the question the authors of two articles in this series attempt to answer. The first article examines problems associated with development of "customer loyalty programs", and proposes a model for improving the existing system of trade margins. The article also looks at the advantages and limitations of the proposed model.
Translated title of the contributionСовершенствование ценовых стратегий продуктовых торговых сетей в условиях глобальной конкуренции: (на примере Санкт-Петербурга)
Original languageEnglish
Title of host publicationGlobalization and its socio-economic consequences
Subtitle of host publicationThe 19th International Scientific Conference. Book of abstracts
Pages107
Number of pages1
StatePublished - 9 Oct 2019
EventThe 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy - Rajecke Teplice, Slovakia
Duration: 7 Oct 20199 Oct 2019

Conference

ConferenceThe 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy
CountrySlovakia
Period7/10/199/10/19

Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Keywords

  • Privatelabel, economic recession, households, food chains

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