Abstract
The current state is considered advertising communication in modern China. We analyzed Chinese media policy for young people, explained about the current status and characteristics of marketing communications under the influence of youth media policy in modern China.
| Translated title of the contribution | ADVERTISING COMMUNICATION AND YOUTH MEDIA POLICY IN MODERN CHINA |
|---|---|
| Original language | Russian |
| Title of host publication | Медиа в современном мире. 58-е Петербургские чтения |
| Subtitle of host publication | Материалы международного научного форума 18-19 апреля 2019 г. В 2-х томах |
| Place of Publication | СПб. |
| Publisher | Издательство Санкт-Петербургского университета |
| Pages | 119-120 |
| Volume | 1 |
| State | Published - 2019 |
| Event | Медиа в современном мире: 58-е Петербургские чтения - СПбГУ, Санкт-Петербург, Russian Federation Duration: 16 Apr 2019 → 19 Apr 2019 Conference number: 58 https://smif.spbu.ru/ http://smif.spbu.ru/index.php/o-forume/programmnyj-komitet http://smif.spbu.ru |
Conference
| Conference | Медиа в современном мире |
|---|---|
| Abbreviated title | Медиа в современном мире. |
| Country/Territory | Russian Federation |
| City | Санкт-Петербург |
| Period | 16/04/19 → 19/04/19 |
| Internet address |