Разнообразие значений аллюзивных имен собственных (на материале языка рекламы)

Research output

Abstract

The report is devoted to cognitive mechanism of allusion, to variety of meanings of allusive personal names in the language of advertising and to peculiarities of the perception of the same name by different readers, depending on their own life experience and knowledge. Allusive personal names can develop both meanings connected with person’s characteristics and additional meanings.
Translated title of the contributionVARIETY OF MEANINGS OF ALLUSIVE PERSONAL NAMES (THE LANGUAGE OF ADVERTISING)
Original languageRussian
Pages (from-to)505-510
JournalКогнитивные исследования языка
Issue number37
Publication statusPublished - 2019
EventИнтегративные процессы в когнитивной лингвистике: IX Международный конгресс по когнитивной лингвистике - Нижний Новгород
Duration: 16 May 201918 May 2019

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