Potential of Creative Areas in Digitalized Modern Cities

Research outputpeer-review

Abstract

The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.

Original languageEnglish
Title of host publicationProceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages85-87
Number of pages3
ISBN (Electronic)9781728115849
DOIs
Publication statusPublished - 7 May 2019
EventThe 2019 IEEE Communication Strategies in Digital Society Seminar - СПбГТЭУ (ЛЭТИ), Санкт-Петербург
Duration: 10 Apr 201910 Apr 2019
Conference number: 2

Publication series

NameProceedings of the IEEE
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISSN (Print)0018-9219

Seminar

Seminar2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
Abbreviated title2019 ComSDS
CountryRussian Federation
CityСанкт-Петербург
Period10/04/1910/04/19

Fingerprint

Marketing
communication
Communication
agglomeration area
urban area
marketing
Agglomeration
Society
Urban areas
Marketing strategy
Structural transformation
Global competition

Scopus subject areas

  • Marketing
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication
  • Strategy and Management

Cite this

Taranova, Y. V., Gavra, D. P., Savitskaya, A. S., & Shishkin, D. P. (2019). Potential of Creative Areas in Digitalized Modern Cities. In Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019 (pp. 85-87). [8709637] (Proceedings of the IEEE). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/COMSDS.2019.8709637
Taranova, Yuliya V. ; Gavra, Dmitrii P. ; Savitskaya, Alyona S. ; Shishkin, Dmitrii P. / Potential of Creative Areas in Digitalized Modern Cities. Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc., 2019. pp. 85-87 (Proceedings of the IEEE).
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Taranova, YV, Gavra, DP, Savitskaya, AS & Shishkin, DP 2019, Potential of Creative Areas in Digitalized Modern Cities. in Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019., 8709637, Proceedings of the IEEE, Institute of Electrical and Electronics Engineers Inc., pp. 85-87, Санкт-Петербург, 10/04/19. https://doi.org/10.1109/COMSDS.2019.8709637

Potential of Creative Areas in Digitalized Modern Cities. / Taranova, Yuliya V.; Gavra, Dmitrii P.; Savitskaya, Alyona S.; Shishkin, Dmitrii P.

Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc., 2019. p. 85-87 8709637 (Proceedings of the IEEE).

Research outputpeer-review

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Taranova YV, Gavra DP, Savitskaya AS, Shishkin DP. Potential of Creative Areas in Digitalized Modern Cities. In Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc. 2019. p. 85-87. 8709637. (Proceedings of the IEEE). https://doi.org/10.1109/COMSDS.2019.8709637