Potential of Creative Areas in Digitalized Modern Cities

Research outputpeer-review

Abstract

The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.

Translated title of the contributionПотенциал креативных пространств в современных цифровых городах
Original languageEnglish
Title of host publicationProceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages85-87
Number of pages3
ISBN (Electronic)9781728115849
DOIs
Publication statusPublished - 7 May 2019
EventThe 2019 IEEE Communication Strategies in Digital Society Seminar - СПбГТЭУ (ЛЭТИ), Санкт-Петербург
Duration: 10 Apr 201910 Apr 2019
Conference number: 2

Publication series

NameProceedings of the IEEE
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISSN (Print)0018-9219

Seminar

Seminar2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
Abbreviated title2019 ComSDS
CountryRussian Federation
CityСанкт-Петербург
Period10/04/1910/04/19

Scopus subject areas

  • Marketing
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication
  • Strategy and Management

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