Политический оппонент как угроза: коммуникативная координация в вербальных и визуальных элементах демотиваторов и твиттов

Research output

Abstract

The article analyzes alignment in demotivators and tweets, showing how individual users coordinate their messages both in the verbal and visual components and cross-modally to create an integrated communicative strategy which is aimed at representing Trump and his supporters as a threat and consolidating pro-democratic electorate. It is shown that this general strategy is being developed in a number of thematic threads. At the same time some users create messages that serve as “bridges” between the threads due to the use of lexical and visual means typical of the two (or more) threads at a time.
Translated title of the contributionPOLITICAL OPPONENT AS THREAT: COMMUNICATIVE ALIGNMENT IN VERBAL AND VISUAL ELEMENTS OF DEMOTIVATORS AND TWEETS
Original languageRussian
Pages (from-to)172-179
Number of pages8
JournalКогнитивные исследования языка
Issue number35
Publication statusPublished - 2018

Scopus subject areas

  • Arts and Humanities(all)

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