О синтезе медиакомпетенций в работе с корпоративной идентичностью компании

Translated title of the contribution: FORMS OF WORK WITH CORPORATE IDENTITY

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Abstract

The article substantiates the forms of information support and
promotion of the corporate identity of the company and the system of its
corporate culture. The communicative potential of corporate identifiers
is an important tool for the formation and growth of publicity capital,
which requires regular work.
Translated title of the contributionFORMS OF WORK WITH CORPORATE IDENTITY
Original languageRussian
Title of host publicationMEDIAОбразование: медиа как тотальная повседневность
Subtitle of host publicationматериалы V Международной научной конференции (Челябинск, 24–25 ноября 2020 года) : Часть 2
EditorsА. А. Морозова
Place of PublicationЧелябинск
PublisherЧелябинский государственный университет
Pages400-404
ISBN (Print)978-5-7271-1697-5
StatePublished - 2020
EventMEDIAОбразование: медиа как тотальная повседневность: V Международная научная конференция - Челябинск, Russian Federation
Duration: 24 Nov 202025 Nov 2020

Conference

ConferenceMEDIAОбразование: медиа как тотальная повседневность
CountryRussian Federation
CityЧелябинск
Period24/11/2025/11/20

Scopus subject areas

  • Social Sciences(all)

Keywords

  • maintenance
  • promotion
  • semantisation
  • corporate identity system of the company

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