Method for assessing effectiveness of company digital transformation: Integrated approach

Игорь Анатольевич Аренков, Александр Арнольдович Кунцман

Research output

6 Downloads (Pure)

Abstract

The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.
Original languageEnglish
Title of host publicationMethod for assessing effectiveness of company digital transformation: Integrated approach
Place of PublicationСША
PublisherIBIMA
Volume2019
Edition IBIMA Business Review
ISBN (Electronic)1947-3788
Publication statusPublished - 2019

Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

Аренков, И. А., & Кунцман, А. А. (2019). Method for assessing effectiveness of company digital transformation: Integrated approach. In Method for assessing effectiveness of company digital transformation: Integrated approach ( IBIMA Business Review ed., Vol. 2019). [ 334457] США: IBIMA.
Аренков, Игорь Анатольевич ; Кунцман, Александр Арнольдович. / Method for assessing effectiveness of company digital transformation: Integrated approach. Method for assessing effectiveness of company digital transformation: Integrated approach . Vol. 2019 IBIMA Business Review. ed. США : IBIMA, 2019.
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Аренков, ИА & Кунцман, АА 2019, Method for assessing effectiveness of company digital transformation: Integrated approach. in Method for assessing effectiveness of company digital transformation: Integrated approach . IBIMA Business Review edn, vol. 2019, 334457, IBIMA, США.

Method for assessing effectiveness of company digital transformation: Integrated approach. / Аренков, Игорь Анатольевич; Кунцман, Александр Арнольдович.

Method for assessing effectiveness of company digital transformation: Integrated approach . Vol. 2019 IBIMA Business Review. ed. США : IBIMA, 2019. 334457.

Research output

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T1 - Method for assessing effectiveness of company digital transformation: Integrated approach

AU - Аренков, Игорь Анатольевич

AU - Кунцман, Александр Арнольдович

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AB - The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.

KW - Digital economy

KW - Quantitative approach

KW - Qualitative approach

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Аренков ИА, Кунцман АА. Method for assessing effectiveness of company digital transformation: Integrated approach. In Method for assessing effectiveness of company digital transformation: Integrated approach . IBIMA Business Review ed. Vol. 2019. США: IBIMA. 2019. 334457