The article is dedicated to the conceptual content of the new type of edition in the Russian media sphere, a glossy magazine. The aim of the article is to demonstrate the frequency of the concept "lifestyle" and transformation of its semantics in authors' columns of the leading columnists of such journals in the conditions of decline of living standards, caused by economic problems. To achieve this goal the method of discourse analysis and a questionnaire survey were used. The sample consisted of 300 people, who were offered 120 texts in the genre of an author's column. The results gave us a possibility to assess the personal influence of women journalists of the most popular editions and also rhetorical devices and expressive means of texts that predetermine their effectiveness. Functioning of glossy magazines in the Russian media market complicates the situation with the declining living standards; as a result, stimulation of buying luxury items becomes more of a negative, than a positive practice in the ey
Translated title of the contributionКонцепт "стиль жизни" в формате глянцевого журналаю
Original languageEnglish
Pages (from-to)3847-3859
Number of pages12
JournalMan in India
Issue number10
StatePublished - 2016


  • Author's column
  • Expressive means of a text
  • Glossy magazine
  • Life quality
  • Lifestyle

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