Communication Strategies of Megacities in the New Digital Reality

Research output

1 Citation (Scopus)
43 Downloads (Pure)

Abstract

The context of the network society, glokalization and the rapid development of digital technologies contribute to the emergence of mega-cities brands acting on the basis on the new digital communications reality. Digital city branding is realized by an interplay of the multitude of actors both institutional and non-institutional. As a result, territorial brands are created with the participation of digital stakeholders. Prominent scholars: F. Kotler, M. Kavaratzis, K. Deanie, A. Middleton and others note the urgent need to rethink the communicative strategies of the megalopolises and the role of digital stakeholders of territorial entities in the network society. Stakeholders should be seen as an active group of communicative actors who can motivate and involve in the process of building a city brand. The article analyzes the features, technologies and methods of interaction with stakeholders in the process of building a territorial brand in conditions of the digital society.

Translated title of the contributionКоммуникативные стратегии мегаполисов в новой цифровой реальности
Original languageEnglish
Title of host publicationProceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
EditorsS. Shaposhnikov, L. Sharakhina
Place of PublicationSt. Petersburg
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages19-21
Number of pages3
ISBN (Electronic)978-1-5386-5532-0
DOIs
Publication statusPublished - 4 May 2018
Event 2018 IEEE Communication Strategies in Digital Society Workshop (2018 ComSDS) - Saint Petersburg Electrotechnical University “LETI”, St. Petersburg
Duration: 11 Apr 201811 Apr 2018

Publication series

NameProceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop

Conference

Conference2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
CountryRussian Federation
CitySt. Petersburg
Period11/04/1811/04/18

Scopus subject areas

  • Arts and Humanities(all)
  • Information Systems and Management
  • Education
  • Communication
  • Social Psychology
  • Marketing
  • Computer Networks and Communications
  • Sociology and Political Science
  • Strategy and Management

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    Cite this

    Gavra, D. P., Bykova, E. V., Savitskaya, A. S., & Taranova, Y. V. (2018). Communication Strategies of Megacities in the New Digital Reality. In S. Shaposhnikov, & L. Sharakhina (Eds.), Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 (pp. 19-21). [6] (Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/COMSDS.2018.8354956, https://doi.org/https://ieeexplore.ieee.org/document/8354956