The article considers demotivators with Trump picture from the point of view of communicative alignment of various users who collectively participate in global communicative strategies of creating a negative image of the politician. It discusses thematic interweaving of different demotivators in visual and verbal components, the use of typical argumentation schemes and popular hashtags which forms an integral critical space where individual demotivators can only be adequately interpreted with this broader context taken into account.
|Translated title of the contribution||COMMUNICATIVE ALIGNMENT OF SOCIOPOLITICAL DISCOURSE PARTICIPANTS IN DEMOTIVATORS|
|Journal||Когнитивные исследования языка|
|Publication status||Published - 2018|