Innovative Media Projects: New Forms Of Informational Perception (Series “1968.Digital”)

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Abstract

The article considers the peculiarities of the innovative media project “1968Digital. The year when it all started”, included in the short-list of the award “Made in Russia – 2018” as a source of extra intellectual, social and psychological load for the contemporary consumer of information. In conditions of media space transformation with individual mobile device being the main channel of communication, the contemporary net stories are analyzed as the symbolic circuit system. The first series for mobile phones became the answer to technological, communicative, psychological challenges of the 21st century. A special attention is paid to the development of the historic topic with the help of the latest multimedia and transmedia technologies, to the change of the dialogue principles between the addresser and the addressee within the situation of the reference to the past. Another important aspect is the study of specific functioning and perception of the polycode media text demanding special background knowledge and skills of informational consumption. The study of the audience of the project “1968Digital. The year when it all started” showed the following: Internet contacts are often formalized with the appearance of the minimal subject “autonomy” and maximal certain inclusiveness in the ready media project; the authors analyze the innovative media project from the point of view of transformation of perception of contemporary media texts and state the results of the social and psychological survey of the audience.

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@article{34b1e2001d73491aafe7223477139aa7,
title = "Innovative Media Projects: New Forms Of Informational Perception (Series “1968.Digital”)",
abstract = "The article considers the peculiarities of the innovative media project “1968Digital. The year when it all started”, included in the short-list of the award “Made in Russia – 2018” as a source of extra intellectual, social and psychological load for the contemporary consumer of information. In conditions of media space transformation with individual mobile device being the main channel of communication, the contemporary net stories are analyzed as the symbolic circuit system. The first series for mobile phones became the answer to technological, communicative, psychological challenges of the 21st century. A special attention is paid to the development of the historic topic with the help of the latest multimedia and transmedia technologies, to the change of the dialogue principles between the addresser and the addressee within the situation of the reference to the past. Another important aspect is the study of specific functioning and perception of the polycode media text demanding special background knowledge and skills of informational consumption. The study of the audience of the project “1968Digital. The year when it all started” showed the following: Internet contacts are often formalized with the appearance of the minimal subject “autonomy” and maximal certain inclusiveness in the ready media project; the authors analyze the innovative media project from the point of view of transformation of perception of contemporary media texts and state the results of the social and psychological survey of the audience.",
keywords = "journalistic text, perception, digital innovations, transmedia project, media image, polycode communication",
author = "Ekaterina Virovtseva and Anastasia Grishanina and Alexander Selyutin",
note = "INNOVATIVE MEDIA PROJECTS: NEW FORMS OF INFORMATIONAL PERCEPTION (SERIES “1968.DIGITAL”) [Инновационные медиа-проекты: новые формы информационного восприятия (серия «1968.Цифр»)] // The European Proceedings of Social & Behavioural Sciences (EpSBS, ISSN: 2357-1330). 2019. No: 55. С. 473-479. https://doi.org/10.15405/epsbs.2019.08.08.55",
year = "2019",
month = "8",
day = "2",
doi = ". https://doi.org/10.15405/epsbs.2019.08.08.55",
language = "English",
volume = "LXVI",
pages = "473--479",
journal = "The European Proceedings of Social & Behavioural Sciences",
issn = "2357-1330",
publisher = "Future Academy",

}

TY - JOUR

T1 - Innovative Media Projects: New Forms Of Informational Perception (Series “1968.Digital”)

AU - Virovtseva, Ekaterina

AU - Grishanina, Anastasia

AU - Selyutin, Alexander

N1 - INNOVATIVE MEDIA PROJECTS: NEW FORMS OF INFORMATIONAL PERCEPTION (SERIES “1968.DIGITAL”) [Инновационные медиа-проекты: новые формы информационного восприятия (серия «1968.Цифр»)] // The European Proceedings of Social & Behavioural Sciences (EpSBS, ISSN: 2357-1330). 2019. No: 55. С. 473-479. https://doi.org/10.15405/epsbs.2019.08.08.55

PY - 2019/8/2

Y1 - 2019/8/2

N2 - The article considers the peculiarities of the innovative media project “1968Digital. The year when it all started”, included in the short-list of the award “Made in Russia – 2018” as a source of extra intellectual, social and psychological load for the contemporary consumer of information. In conditions of media space transformation with individual mobile device being the main channel of communication, the contemporary net stories are analyzed as the symbolic circuit system. The first series for mobile phones became the answer to technological, communicative, psychological challenges of the 21st century. A special attention is paid to the development of the historic topic with the help of the latest multimedia and transmedia technologies, to the change of the dialogue principles between the addresser and the addressee within the situation of the reference to the past. Another important aspect is the study of specific functioning and perception of the polycode media text demanding special background knowledge and skills of informational consumption. The study of the audience of the project “1968Digital. The year when it all started” showed the following: Internet contacts are often formalized with the appearance of the minimal subject “autonomy” and maximal certain inclusiveness in the ready media project; the authors analyze the innovative media project from the point of view of transformation of perception of contemporary media texts and state the results of the social and psychological survey of the audience.

AB - The article considers the peculiarities of the innovative media project “1968Digital. The year when it all started”, included in the short-list of the award “Made in Russia – 2018” as a source of extra intellectual, social and psychological load for the contemporary consumer of information. In conditions of media space transformation with individual mobile device being the main channel of communication, the contemporary net stories are analyzed as the symbolic circuit system. The first series for mobile phones became the answer to technological, communicative, psychological challenges of the 21st century. A special attention is paid to the development of the historic topic with the help of the latest multimedia and transmedia technologies, to the change of the dialogue principles between the addresser and the addressee within the situation of the reference to the past. Another important aspect is the study of specific functioning and perception of the polycode media text demanding special background knowledge and skills of informational consumption. The study of the audience of the project “1968Digital. The year when it all started” showed the following: Internet contacts are often formalized with the appearance of the minimal subject “autonomy” and maximal certain inclusiveness in the ready media project; the authors analyze the innovative media project from the point of view of transformation of perception of contemporary media texts and state the results of the social and psychological survey of the audience.

KW - journalistic text, perception, digital innovations, transmedia project, media image, polycode communication

UR - https://www.researchgate.net/publication/335025006_Innovative_Media_Projects_New_Forms_Of_Informational_Perception_Series_1968Digital

UR - https://www.futureacademy.org.uk/publication/EpSBS/IIIPMMIS2019/page-3

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DO - . https://doi.org/10.15405/epsbs.2019.08.08.55

M3 - Article

VL - LXVI

SP - 473

EP - 479

JO - The European Proceedings of Social & Behavioural Sciences

JF - The European Proceedings of Social & Behavioural Sciences

SN - 2357-1330

M1 - 55

ER -