This study evaluates the effects of export promotion programs (EPPs) in Russian manufacturers. It examines a multi-dimensional set of subjective and objective indicators including the level of awareness, use, the perception of usefulness, as well as different intermediate export marketing results, and final performance indicators. The results show that most EPPs are successful in attaining their goals as to improving firms’ export marketing competencies. Though, at the same time, they point to clear problems, regarding program awareness, availability, and accessibility. The paper concludes with a discussion about managerial and public policy implications.
|Translated title of the contribution||Влияние программ поддержки экспорта на показатели результативности экономической деятельности и характеристики экспортных способностей фирм в условиях переходной экономики.|
|Number of pages||32|
|Journal||Journal of East-West Business|
|Publication status||Published - 2 Oct 2018|
Scopus subject areas
- Business and International Management
- Geography, Planning and Development