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Research Output 2009 2019

  • 9 Article
  • 3 Article in an anthology
  • 1 Abstract

The role of brand characteristics in brand alliance engagement with different types of partners

Муравский, Д. В., Самуйлова, Е., Алканова, О. Н. & Смирнова, М. М., 2016.

Research output: Contribution to conferenceAbstractResearchpeer-review

Brand Equity as a Goal and as a Source of Control: what to measure and when to measure

Smirnova, M. M., Alkanova, O. N. & Muravskii, D. V., 2013, Conference Proceedings of the Academy of Marketing 2013 Conference “Marketing Relevance”, Cardiff, UK, July 8-11, 2013. Springer, p. 360, 1-6

Research output: Chapter in Book/Report/Conference proceedingArticle in an anthologyResearch